Cheap Jordans companies are very dependent on advertising, marketing least annually to spend 200 million U.S. dollars , with some bizarre images and text to commodity speculation was very stylish and hot. Nike overhead television in 1990 and the paper is 60 million dollars of advertising , including the creation of a slogan "Just do it", "Bo knows" and "Do you know?"
Confusingly , these products for some drug dealers and gang members are also attractive . Greenwood Street Boston underworld wearing Green Bay Packers jerseys , gang castle door wearing a Cincinnati Reds equipment. Boston Dorchester District Judge Bill - Stewart III, said: " Yinteweier gang wore very expensive Adidas equipment , hats , jackets, pants , shoes, Adidas they even invented a handshake , every shaking hands stretched out three fingers , representing the three lines Adidas logo sign . "
Stewart knows some young drug dealers would be crazy to collect idols shoes, Cheap Jordan Shoes, basically did not even have to throw through . "I recently went to a child at home , he was almost 50 pairs of new shoes, are all brands, Adidas , Reebok , and so on ." He said, " I asked the mother of the child how he would be so much more, mothers say know . " gang also likes to wear MLB baseball cap , which led to some high school students to wear a baseball cap ban , another gold chain , baseball jerseys and other interesting clothes can not wear . The Minister of Public Relations MLB Richard - Levin shocked : "I do not know anything about it , but also do not understand clearly that we are not agree with this approach . ."
While any one of the American companies do not want their product was treated as such. Wally - Grieg was a sporting goods store near New Haven Connecticut City boss , he said he had been in the shop window hung a sign that read "If you are a drug dealer , then I do not want to doing business with you . go somewhere else to spend your money, right . "
"Unfortunately, this can not avoid this kind of thing ." Cheap Jordans, "I can receive about $ 2,000 per week come from drug traffickers. Industry is sick, love drug money if compared with the drug , we are now is the first phase of drug addiction : to deny his addiction . "
Grieg said before he hung out sign , had two sports sales representative told him to local drug traffickers " ganging ganging up " so that they point increase brand exposure in the community. And after he hung up the sign , a small company in a small beast told him: " Wally , we would consider to your production line , but not now , unless you do not do these things , we removed the sign industry basically is . and drug traffickers do business , wake up ! "
Grieg was very shocked , that they should put such things to be recorded . But he did not do anything else anyway, the company will certainly be able to find an excuse not to recognize words . Greg believes that sport is to understand these status quo , these delegates will be truthfully reported. Greg did not say that the company 's name. "I'm not afraid of drug dealers ," he said, "but I can stop and shoes companies doing business at any time , directly to cancel my credit on it ."
Grieg how to distinguish drug dealers and ordinary people do ? "Hey , you go to a store visit a city just 10 minutes ," Cheap Jordan Shoes , "When you see a 18 -year-old boy opened the BMW to see what to buy , took out a stack of banknotes in denominations of 50 or more , may Do not give change . buying a few weeks after he came back ...... you know what I mean? "That advertising for these shoes star it? Jordan , Spike - Lee , who implanted the concept of hero worship of the Air Jordan ad shoot wrong?
"Maybe they do not know the reality of what happened ." Cheap Jordans , "These drug dealers to sell sports equipment stores every week between 5000 to 10,000 dollars and now the whole industry is drug money , even if some companies and drug dealers do not cooperate , but it still will revenue. most urban areas where the child is not a drug dealer , drug dealer just a small number of people , but that this small group of people in leading the trend toward . "
Nike when he was Minister of Public Relations Liz - Dolan after hearing these rumors , said: " Our advertising theme is sports , not a trend ."
But the sales figures do not support the argument Dolan . In the U.S., 80% of people buy sports shoes is not used to exercise. Dolan sighed , she said that all customers are reliable Nike citizens, those who believe that Nike and other sports companies to make money by stimulating the poor is a crime of racial discrimination .
